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A business journey…

Jenny McCarthy | Actress, Podcast, Author & Television Host | Formless Beauty

Get an inside look at how and why I founded Formless Beauty

Formless Beauty, founded in 2021, is a clean, high-performance brand born from my personal health journey and commitment to transparency. Every product meets the Environmental Working Group’s VERIFIED™ standards—free from toxins, greenwashing, and compromise. Vegan, cruelty-free, and free of gluten, talc, fragrance, and phthalates, Formless Beauty proves you can have luxury, pigment, and payoff without sacrificing your health. It’s beauty without boundaries—leaving room for self-expression, confidence, and everyday glam.

Jenny’s Commitment to clean beauty

Cosmetic bag containing makeup brushes, a white eyeliner pen labeled 'FORMLESS BEAUTY,' and other makeup items.
Makeup brush, lipstick, blush, and a black-and-white photo of a woman with natural curly hair on a book cover.