Blackboard with a handwritten mathematical equation and formula in white chalk
Woman with long blonde hair applying lipstick, wearing layered necklaces and a purple off-shoulder top in front of a brick wall, with the text 'Formless Beauty' on the left side.
Beauty products including three Formless Beauty liquid highlighters in gold, champagne, and bronze shades, a white FORMLESS eyeliner pencil, and a compact of peach-colored blush on a white marble surface.
Five tubes of lip gloss in different shades, standing next to a white box with black text that reads "FORMLESS BEAUTY."

A business journey…

A woman with styled blonde hair and earrings holds a four-shade eyeshadow palette in her hand, looking at the camera.

Get an inside look at how and why I founded Formless Beauty

Formless Beauty, founded in 2021, is a clean, high-performance brand born from my personal health journey and commitment to transparency. Every product meets the Environmental Working Group’s VERIFIED™ standards—free from toxins, greenwashing, and compromise. Vegan, cruelty-free, and free of gluten, talc, fragrance, and phthalates, Formless Beauty proves you can have luxury, pigment, and payoff without sacrificing your health. It’s beauty without boundaries—leaving room for self-expression, confidence, and everyday glam.

Cosmetic bag containing makeup brushes, a white eyeliner pen labeled 'FORMLESS BEAUTY,' and other makeup items.
Shop Formless Beauty
Makeup brush, lipstick, blush, and a black-and-white photo of a woman with natural curly hair on a book cover.

Jenny’s Commitment to clean beauty