A business journey…
Get an inside look at how and why I founded Formless Beauty
Formless Beauty, founded in 2021, is a clean, high-performance brand born from my personal health journey and commitment to transparency. Every product meets the Environmental Working Group’s VERIFIED™ standards—free from toxins, greenwashing, and compromise. Vegan, cruelty-free, and free of gluten, talc, fragrance, and phthalates, Formless Beauty proves you can have luxury, pigment, and payoff without sacrificing your health. It’s beauty without boundaries—leaving room for self-expression, confidence, and everyday glam.
